You see, my sweet readers, there is something vile about Valentine’s Day that brings out the worst sentiments in retailers, political parties, even bloggers – us susceptible lot. In plain english; tacky gender cliches, insecurities about our own unique attractions and eating/drinking our feelings in unhealthy proportions. This orgy of commercialised sentimentality we know today has been a long evolved process preying on begrudging men and women who must buy and/or gussy up to please.
I won’t join the cult in the traditional sneer at how uncool Valentine’s Day has become. Neither will I ‘hallmark’ the holiday, I predict. What I will do though, is steer clear of all the condescending gender cliches marketers and magazines are peddling in its name. Lingerie outlets that seem to want to trick me into dressing like a ‘working girl’ to appease my better half or cosmetic companies who promise me I can feel 18Again, for him, of course. When pop-up ads by shopping websites seem increasingly stale and insincere, wishing bad-taste commercial items upon us, lets just try to be happy with what we have. It is a sweet association after all, of romance, love and sex. Stop bothering about the general (the trends), immerse yourself instead in the particular, the special. Love yourself.
I suppose what I’m saying, smart folk, is wear whatever you damn well please: a sexy body-con red dress or a loud printed jumpsuit that fits like a sack and baffles your boyfriend: whatever makes you feel good about yourself. Valentine’s Day may be a load of silly nonsense, but that doesn’t mean you can’t have a lovely evening.